Deep in the woods, under cover of darkness, he ripped open the duffel bag. It was all there; $15million of Cocaine. Deciding not to resell, the Black Bear partied into the night, eating all forty kilos.
If you need inspiration for a brand story, look no further than Kentucky.
The strangest, craziest tales from the Heartland are fueling some wildly successful marketing campaigns.
Read on to see how y’all too can build a successful brand with an engaging story.
Does a bear snort in the woods?
You might be thinking, “I don’t need to do this for my brand, I…
The wall crumbled, clipping the worker’s shins. Seconds before, he’d been staring at a painting by the most infamous artist of the 21st Century. Now he was standing in a million pounds worth of rubble.
Nobody, apart from the artist, knows when or where a Banksy will appear. His art is instantly recognisable by its distinctive style. ‘Spy Booth’ popped up in April 2014, soon after revelations from former NSA contractor Edward Snowden. It revealed three spooks wearing sunglasses and using listening devices to “snoop” on a telephone box.
My life changed the day I watched a Daredevil jump across the screen of our modest wood-panelled TV.
Whether I was launching my toy stunt cycle down our driveway or leaping friends on my own bike, it didn’t matter‐ I wanted to take risks.
Evel Knievel was one of the most successful failures in history. …
Robin Hood is a romantic legend; the little man striking back. It doesn’t happen in real life.
No novice investor jumps on a stock rise of 2800%, right?
In the last few weeks, social media has (literally) mobilised the masses, helping rookie investors score a bullseye.
Robinhood is a free investment trading app. Founded by Vladimir Teneviju and Baiju Bhatt, the app aims to democratise investing. Users can purchase fractions of a share, allowing investors to trade with limited budgets.
There’s no trading commissions. No fees. The app ‘gamifies’ trading with a user-friendly interface. The look, heavily influenced by social…
Forty-four thousand years ago, in Sulawesi, Indonesia, a few primitive humans took the afternoon off to do some cave decorating. These Paleolithic artists wanted to share. They might even have had something to say.
The benefits of a good yarn are as relevant now as they were thousands of years ago. A good story can capture anyone’s attention, even if only for a few seconds.
Now we’re connected 24/7 to social networks, the content we produce is the most powerful way to make a statement. If social media helps us connect, stories help us bond.
A social media ‘Story’ is…
The first man on the Moon, the first woman to cross the Atlantic, the first 2 a.m dance to The Killer’s ‘Mr Brightside’. Firsts are an essential part of life.
My first social media posts were nothing special; a light-hearted complaint, a joke, and another joke. I was reluctant to get involved in social media — now it’s a massive part of my livelihood.
Know from whence you came. If you know whence you came, there are absolutely no limitations to where you can go. — James Baldwin
With its profound impact on how we work, live and play, social…
“This is it! Free traffic!” My early posts were doing well. I’d only been on LinkedIn for a short while, so four thousand views for a single effort was fantastic.
I took my time sprucing up the next attempt; attractive image, concise text, a sensible amount of hashtags. It bombed. Defeated, I was back to square one.
Once you’re active on LinkedIn, you’ll notice not every post is equal. Some generate leads and connection requests. Some sit in deathly silence; connections breeze past without so much as a courtesy nod. It’s annoying; especially if you’re confident the idea is gold.
I reached over the bedside table, crusty eyed, clawing for my phone as if it were a pack of cigarettes. The seductive red alert was waiting; a reply to the comment I’d made the night before.
“This aggression will not stand,man!” Just another day of slugging it out on social media. It was barely 9:00 am.
I was spending at least one hour a day on Facebook. Once the pandemic took hold, those felt like rookie numbers. Facebook was my drug of choice, and like any long-term addict, I wasn’t enjoying it anymore.
It didn’t take long to go from…
Social Media, Marketing and Social Psychology | Movie Nerd | @eager_mouse